As a 24hr pet MicroChip reunification database, PETtrac regularly faces the problem of invalid owner/keeper contact details. It is extremely frustrating for any organisation finding stray pets when the owner/keeper cannot be contacted because the details recorded against the MicroChip have not been updated.

This is even more important when a pet is injured and requires immediate medical treatment.

PETtrac is aiming to raise awareness of this problem by running a campaign to encourage pet owners to update their contact details on the PETtrac Database...but we need your help.

We have FREE promotional material available for you to use wherever possible, to remind pet owners of the importance of keeping correct contact information on their pet's MicroChip record at all times.

For more information on this campaign please visit the dedicated website at www.petchipupdate.com or contact the PETtrac Database service for more information.

We know it is important to make sure pet owners keep their details up-to-date and as part of our routine processes we try to maintain contact at regular intervals.

We are not talking about constantly bombarding pet owners, but we try to contact pet owners via post or email to give them a gentle reminder to make sure their contact details are up-to-date.

The email reminder service is completely free of charge and helps to reassure pet owners that their information is accurate.

We also check with pet owners where pets have been reported missing to the PETtrac Database service to firstly check whether their pet has been found, but to make sure their contact details are still up-to-date.